Here is a list of some of my favorite marketing, web development tools, and WordPress plugins.
Image Compression
TinyPNG – https://tinypng.com/
Compress PNG files
TinyJPG – https://tinyjpg.com/
Compress JPG files
Free Convert – https://www.freeconvert.com/
Helpful for converting PNGs and JPGs to Webp format. Powerful tool that has more than just those options, but that’s what I mainly use it for.
Speed
I use these plugins to get my WP sites into the 90s on Google Page Speed Insights
Bulk Image Optimizer By Giulio Pandolfelli – https://wordpress.org/plugins/bulk-image-resizer/
A great tool and resizes, converts images to modern formats, and replaces old images with those conversions.
Debloat By asadkn – https://wordpress.org/plugins/debloat/
Great for deferring CSS
Enhanced Responsive Images By WordPress Performance Team- https://wordpress.org/plugins/auto-sizes/
Makes images responsive according to Google best practices. No settings. Activate and Go.
Image Prioritizer By WordPress Performance Team – https://wordpress.org/plugins/image-prioritizer/
Sets image priority according to Google best practices. No settings. Activate and Go.
Lazy Load by WP Rocket – https://wordpress.org/plugins/rocket-lazy-load/
I don’t care for WP Rocket, but this plugin is good for lazy loading images, iframes, and YouTube Embeds.
Optimization Detective By WordPress Performance Team – https://wordpress.org/plugins/optimization-detective/
Required to install the previous WordPress Performance Team plugins.
Specify Missing Image Dimensions By WPHowKnow – https://wordpress.org/plugins/specify-missing-image-dimensions/
Simple plugin that does one thing. It specifies missing image dimensions. Google likes that.
WP Medteor By Aleksandr Guidrevitch – https://wordpress.org/plugins/wp-meteor/
This plugin is a beast. It will absolutely make your site much faster and is the most important of all the plugins on this list. It will also break your JavaScript so be careful.
This Google Doc from the WordPress Reddit is full of valuable information about how to speed up a WordPress. If you’re having issues making your WordPress site fast, consult this Google Document.
WordPress Development
Theme: Generate Press
Plugin: GP Premium & GenerateBlocks