Modern Age Website Launch

On March 4th, 2024, the Intercollegiate Studies Institute (ISI), in collaboration with Beck&Stone, successfully launched the new Modern Age website. As the Director of Marketing for ISI, I was tasked with overseeing this significant project. After several months of dedicated …

March 21, 2024
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YouTube Case Study: How we 6x Growth

Before I joined the Intercollegiate Studies Institute (ISI), the organization had never had a dedicated marketing director. Marketing efforts were typically handled as a secondary responsibility, which meant that digital growth was often deprioritized. One of my primary focuses as …

March 19, 2024
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List Building Case Study: The Aqueduct Newsletter

The Aqueduct is a twice-weekly conservative news aggregation newsletter that stands out for its unique editorial approach, combining sarcasm and humor with news coverage. Unlike many conservative platforms, The Aqueduct uses humor as a differentiator, offering its readers a light-hearted …

July 12, 2023
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SEO Case Study: Gold River Trading Co.

Gold River Trading Co. is an ecommerce business that sells high quality tea. They’re a proud American company. They promote their tea, saying it is packed in the United States. Patriotism is a big part of their branding and behind …

March 30, 2023
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